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CASE OF KINGFISHER AIRLINES

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The case of kingfisher airlines … ·       Vijay Vital Mallya   was born in a very big businessman’s family of Mr. Vital Mallya in 1955. He came into his father’s business at the age of 28 years and the name of the company was UB Group with very big dreams. He always looked for the bigger opportunities to expand his father’s business, but now he has been setteled in united kingdom (UK) because he has done very big fraud and Indian government is trying to extract him. ·       In 2005, vijay mallya started his kingfisher airlines ,before coming to market the flight’s fares were so expensive but he lower down the fares for the Indian consumers and in 2007 he acquires an company called Air deccan. In the initial stages the kingfisher airlines was doing a great job for Indian consumers but after some time there was a   increase in price of oil which increases the flight’s fares and then people avoids trave...